Remember your first fishing trip? The open water, the cool breeze, and the sun's gentle glare guiding you as you reel in your first catch? For many of us, this is a nostalgic memory. For those who have yet to embark on such an adventure, Gartner's David Serota captures it perfectly for you!

The Take Me Fishing TV campaign encourages children and adults to go outside and get fishing. The commercial is filled with magical family moments, bike rides and sunset boating trips captures it all so beautifully.

New adventurers are encouraged to share their experiences with #FirstCatch. It turns out there's a whole community of 'first catchers' out there. What are you waiting for? Go catch yourself a wopper.

Lemonade represent David Serota of GARTNER in the UK and Amsterdam.

Check out the rest of his work HERE.