Toyota’s New Spot from Twice Pictures Has Drivers Hooked—Literally

Peter Lydon directs “Counselling,” a witty take on the dangers of loving car servicing a little too much.

Toyota has dropped a cheeky new ad via Twice Pictures, and it’s not your typical glossy car commercial. Directed by Peter Lydon, “Counselling” leans into a clever comedic premise: what if Toyota’s servicing was so good… You got addicted to it?

Set in a classic group therapy circle, the spot follows a man sheepishly admitting he’s been inventing problems with his car, just so he can keep coming back to the dealership. Around him, a room full of equally hooked drivers nods along in understanding. From fake dashboard warning lights to dramatic tyre pressure concerns, no excuse is too far-fetched when you’re craving that sweet, sweet Toyota aftercare.

It’s a tight, performance-driven piece that relies on subtle humor, brought to life by Lydon’s sharp eye for casting and tone. There’s no flash here—just great writing, smart direction, and a clear message: Toyota service is so satisfying, it’s hard to stay away.

“Peter really nailed the casting and tone,” said Rhys Evans, EP at Twice Pictures. “He took a playful premise and made it not only funny, but unexpectedly relatable. You leave the spot smiling—and maybe a little suspicious of your own fondness for the service desk.”

The film is already generating smiles across the industry for its original angle and dry delivery. It’s a fun reminder that even in the world of automotive ads, there's always room for a little levity—and a lot of charm.

Keep an eye out for “Counselling” as it rolls out across broadcast and digital platforms this month.

Agency: Jellyfish

CDs: Andy Stone Ady Thomas

Producer: Felicity Cruickshank

VP Creative London: Chris Goddard

Global ECD: Jo Wallace

Director: Peter Lydon

Producer: Rhys Evans

DOP: Niels Johansson

Prod Design: Sabrina Linder

AD: Miles Wilkes

Casting: Emma Garrett CDG Anna Lydon