CMN PPL Studio Signs Acclaimed Director Nico Bori for UK Representation

Nico Bori is a director who makes cinematic stories hit with real human impact. His films turn moments of change into powerful emotional experiences, bold in vision and honest in feeling. Born in Argentina and now based in Berlin, he captures resilience, ambition and the courage to reinvent ourselves.

After leaving his role as Creative Director at Google, Nico self-produced Breaking Glass, a breakout project that swept 78 awards across Shots, YDA, Ciclope, Clio, Berlin Commercial, 1.4 and Kinsale Sharks. He has since earned a Shots nomination for Best New Director in 2024, along with recognition from Clio, LIA, The One Show, Gerety, The Andys, New York Festivals and more.

CMN PPL Studio has signed Nico for exclusive representation in the UK. “Nico’s work immediately stood out to us,” said Ramy Dance, Co-Founder of CMN PPL Studio. “After meeting him at Ciclope a few years ago, I couldn’t stop thinking about how impressive his personal projects were. If that’s what he can create with limited budget, imagine what he can do with the right resources.”

Nico moves seamlessly between emotional drama and sharply observed comedy, always grounded in performance truth and visual elegance. “I’m incredibly excited to take this next step and join Common People in the UK. I’ve always admired the creativity that comes out of this market, it feels bold, irreverent and refreshingly diverse. The mix of international talent and that very British sense of humor, irony and even absurdity is something I really connect with.
I come from a background that values curiosity and experimentation, so finding a market where risk-taking is part of the creative DNA feels like a perfect match. There’s a freedom in how UK agencies approach storytelling, they dare to surprise, to twist expectations and to make things that feel alive.
I can’t wait to start collaborating with the teams here, pushing ideas forward together and hopefully adding my own flavour to the mix.”

With bold cinematic style and an instinct for stories that connect, Nico Bori is set to make a major impact on the UK commercial landscape. Take a look at more of his amazing work below!