Lowkey’s new Directing duo, Elliot Lee & Rory Peyton Jones (aka BRIGHTNIGHT) teamed up with McCann London to create the latest Football Manager 2024 campaign ‘The Everyday Tactician’ in partnership with Bromely FC and Xbox.
One lucky fan will become a full-time 'Support Performance Tactician', joining Andy Woodman's coaching staff at Bromley FC for 5-months, and helping steer them towards promotion to the Football League for the first time in the club's 131 year history– no pressure then!
Lowkey’s new signing BRIGHTNIGHT turn this campaign film into a visual feast with their incredible visuals and out-of-this-world VFX, showing a gamer be transported out of his home and into the Bromley FC home Stadium Hayes Lane.
The directing duo have been Creatives at one of the worlds largest advertising agencies for the last five years, winning every major award including Cannes Lion, D&AD, One Show, Clio’s and more. They had this to say about joining Lowkey: “We’re buzzing to be joining a group of people as passionate about film and ideas as we are. The last year and a half has been a mad time for us, working with small teams and playing many roles on and off-set to make film projects happen. When we started working with Lowkey everything clicked and the brilliant team there has been helping us develop our vision and bring our ideas out into the real world. We’ve got big plans for 2024 and we’re looking forward to making some cool films together”.