Lemonade Reps expands and strengthens its already impressive Sonics & Sounds Division with the inclusion of Gen Z sonic branding agency, Loud Parade.
Loud Parade makes bespoke music compositions for brands and creative agencies across all platforms and has worked with Fenty, Nike JBL, JD Sports, WPP and Havas, amongst others.
The company was set up by award winning entrepreneurs Rahmon Agbaje & Maatin Adewunmi, who were both listed in Forbes 30 Under 30. Rahmon was winner of the KPMG Entrepreneur of the Year Award and Maatin has a masters in Behavioural Science, which he leverages alongside an AI tool which can test the emotional resonance of sounds and music for sonic branding projects for brand clients.
Loud Parade uses music as a form of storytelling, creating unique sonic identities for brands to increase individuality and uniqueness of their campaigns. Through viral sounds they increase brand love, recognition and awareness as well as support with the problem of music licensing through authentic and scientifically backed music solutions.
“The addition of Loud Parade to the Lemonade Reps Sonics & Sounds division allows us to resonate further with the Gen Z demographic. With the outstanding and relevant work the sonic branding agency works on, creating contemporary songs and catchy melodies, we can’t wait to share their future projects with everyone .” - Lemonade Reps Founder, Corin West
Athene Parker , New Business Director had this to say
‘Loud Parade is another example of how we [at Lemonade Reps] consistently strive to stay cutting edge within current markets. Assessing what the industry is looking for and staying relevant for all the creative needs our production partners may have.’