Creative Studio Just So joins Lemonade Reps

We are proud to announce our partnership with Just So, a Creative Studio with storytelling and authenticity at the heart of their approach. Straddling the worlds of entertainment and advertising, creating content designed to deliver important messages about the society we live, Just So can add sincere truth to campaigns.

Just So have a roster of incredible award-winning directors as well as over 100 filmmakers across the world that they can call upon for a whole range of projects.


A testament to their interest in telling real-life stories is their unique story casting service which has been developed over the past 10 years, which enables them to unearth the best true-life stories and characters for commercials and entertainment. The Real Story Network finds great stories through a global platform of journalists and influencers based around an experienced documentary casting team in London.

Using the Real Story Network, Just So has created stories for international brands such as Red Bull, Clarks, Netlfix and many others.

For their project for Red Bull, they took stories of unconventional athletes to the brand, which allowed Red Bull to show a more human side to extreme sports.

“The Way of the Wildcard”, is a four-part series that shows where you’re from can fuel your success. It’s not about having money, support, or special treatment - all these athletes needed was themselves.

The series was launched on Red Bull TV and earned national PR coverage on Sky News and was supported by an online and grassroots campaign taking the #wayofthewildcard message to inspire and give practical advice, empowering young people to take up sport.

‘Wonder of Wisdom’ is a Back to School campaign celebrating the power of wonder in childhood.

The campaign for Clarks set out to capture the imagination of parents, inspiring them to unleash their children’s free-spirited wonder and creativity.  

The digital-first campaign leads with hero films featuring world-renowned naturalist Dr Jane Goodall and Chi-Chi Nwanoku OBE, the founder of Europe's first majority BAME orchestra, with The Real Story Network being instrumental in developing and finding the stories.

These hero films are some of many films produced by Just So for Clarks, as they were invited back to work on the brand this year for the 2019 back to school campaign.

As well as making outstanding commercial work, their Directors all have experience making genuinely entertaining content that has earned the attention of worldwide audiences and recognition from the likes of BAFTA, Grierson, Realscreen, Creative England, BFI, TriBeCa, BIFA and Film4.

Their style and approach borrows from documentary filmmaking, allowing them to tell stories in-depth but elevated with cinematic visuals. Inspired by bigger causes and meaningful messages, they want their work to leave a mark and to contribute to cultural change.