The talented folks at weareseventeen teamed up with Frontify to enter the future of their brand guidelines. Frontify allows brands to flex their creativity by embracing new brand opportunities, in motion 3D and AI.
The heart of the film lies within Frontify’s content blocks, which have been re-imagined through abstraction, texture, and scale to form part of their own 3D universe - demonstrating a new kind of creative freedom and embodying both Frontify’s futuristic approach and their more human, organic and user-friendly qualities.
The team at weareseventeen have crafted a visually pleasing and vibrant piece of work that perfectly captures the Frontify brand guidelines, while also making something that is distinct and entertaining to watch.
Credits
Creative Agency: weareseventeen
Weareseventeen represented by Lemonade Reps
Director: Gary Roberts
Creative Directors: Gary Roberts and Jason Drew
Producer: Nehanda Roberts
Executive Producer: Jade Annaw
Art Director: Jason Drew
Lead 3D Artists: Chris Cousins and Mario Ruggiero
Graphic Design: David Davies
3D Artists: Jason Drew, Chris Cousins, Mario Ruggiero, Alex Fernandez, Dan Fitzgerald, Joe Maker, Lindsay Horner
Sound: Box Of Toys Audio
VO Artist: Emily Moment