Award winning production company and Lemonade representative Cult leaves Cannes with five lions for their work on Burger King's 'Scariest Whopper' campaign. The creative production company, along with DAVID The Agency, Miami, found major success at the Cannes Lions awards, leaving with five lions in a variety of categories that includes Design, Promo and Activation and Outdoor.
For Halloween 2016, Cult's vision of the most frightening thing that Burger King's customers can experience was McDonald’s subjugating their favourite burger restaurant. Cult dressed up a Burger King in Queens - New York in a ghostly sheet with a gawky McDonald’s sign on it. But, their imagination didn't stop there; to shock the customers completely, the ghoulish burger restaurant was also serving Whoppers in McDonald’s branded boxes. What could be more frightening?
'BOOOOOOO!!!!' Burger King's Halloween Prank.
The 'Scariest Whopper' campaign was a resounding success, resulting in over 2 billion impressions, more than $11 million in earned media, +300,000 shares on Facebook and massive 488% increase in brand mentions. Speaking of Cult and Crane.tv, Head of Brand Marketing at Burger King's Fernando Machado said,
“Crane.tv has proven to be capable of doing some cool stuff with us, always in a very efficient and timely way.”
In the past, Cult has released an impressive amount of ‘jaw-dropping’ commercials and short films that were believed to be ‘impossible’ at pitch by other production companies, allowing Cult to build a substantial portfolio of work based around commercial production, including the thriving premium online-video magazine for contemporary culture — Crane.tv.
Overall, Cult specialises in producing content that bridges the gap between ‘what brands want to say and what consumers really want to hear’. Having a great number of creative directors and specialists on board, Cult's global talent pool has a unique edge on customer insight. So be on the lookout to see what Cult will do to thrill us next.
