Live Colourfully with latest Ayla Spaans commercial for Naked Smoothie and powered by Unreal Engine and AI technology

Not Just Any filmmaker Ayla Spaans teamed up with award winning creative agency Brave to create a wonderfully colourful new commercial for the Naked Smoothie brand. The purpose of the new campaign was to break away from the monotony and daily grind of everyday life and put a spark back into the day. Ayla is known for her luscious and rich worlds that burst with colour, so it was a perfect match for the job in hand.

The latest campaign also uses the power of Unreal Engine and AI technology to craft the vibrant fruity world. These tools meant Ayla and the team at Brave could fully immerse themselves in creating something so tasty, colourful and fresh.

The film, set to Mtume’s hit, ‘Juicy Fruit’, sees the ad’s hero fly through the fruit world, before being snapped back to reality by the ringing of her phone. Instead of answering with her usual greeting, she does something a little more ‘colourful’.

Aidan Gibbons, Executive Creative Director at Not Just Any had this to say - “This project was quite challenging, - nobody on our team could even find a single reference for what ‘fruity world in the sky’ might look like. So, we used Mid-journey and fed it image prompts to transform the script into something everyone could see as a real thing. We then used Unreal Engine 5 to rapidly test and prototype what each shot background would look like. The results were so good that we used UE5 to render each shot, and used traditional compositing to put the protagonist into each scene. All of this process, combined with Ayla’s amazing casting, art direction andvision really brought the whole commercial together.”

Ayla Spaans, Director, commented - “It was an amazing experience to think about creating a world from scratch. I wanted to create a dreamy world with an endless sunset that invites you to fly through it. The soft colours of the sunset were important for the whimsical world and to let the fruit stand out. That we could use the samples from the iconic song “juicy” from Mtume felt like a big win too!”

Credits

Agency:Brave

Business Director: Amy Forster

Senior Account Manager: Adam Vanstone

Client name: Charlotte Ashburner

Client job title: Marketing Director

Client name: Jacinta Cleary

Senior Brand Manager

Executive Creative Director: Caroline Paris

Creative Director: Paul Pearson

Art director(s): Dan Griffiths

Copywriter(s): Ben Williams, Annie Fox