Platige Image brings the bombast with the abstract and wacky new AXE commercial, featuring an array of colours and the usual Platige Image VFX and animation magic we’re accustomed to. The commercial also stars musician Lil Bay with his music surging through the film colliding in perfect harmony with the larger than life visuals. Platige fire on all cylinders, crafting sharp eye-popping 2D and 3D animation and other forms of abstract formats.
Sonia Marcinkowska, Producer - “In this commercial, we have everything: motion design, 3D and 2D character animation, many abstract forms, and photorealistic elements. What is unique about this project is a great deal of open-mindedness of the director and the client to our creative solutions.”
Credits:
Client: Unilever / AXE
Agency: Martin Agency
Executive Producer: Aurelien Simon
Creative Director: Jason O. Monroe
Art Director: Eugene Gauran
Production House: Lord Danger
Director: Mike Diva
Post Production: Platige Image
Art/VFX Supervisor: Bartosz Krasicki
Post Producer: Sonia Marcinkowska
Post Production Rep: Lemonade Reps
Head of CG: Marek Gajowski
Head of Production: Agnieszka Górna

