Platige Image provided the bombast in the latest AXE commercial

Platige Image brings the bombast with the abstract and wacky new AXE commercial, featuring an array of colours and the usual Platige Image VFX and animation magic we’re accustomed to. The commercial also stars musician Lil Bay with his music surging through the film colliding in perfect harmony with the larger than life visuals. Platige fire on all cylinders, crafting sharp eye-popping 2D and 3D animation and other forms of abstract formats.

Sonia Marcinkowska, Producer - “In this commercial, we have everything: motion design, 3D and 2D character animation, many abstract forms, and photorealistic elements. What is unique about this project is a great deal of open-mindedness of the director and the client to our creative solutions.” 


Credits:

Client: Unilever / AXE

Agency: Martin Agency

Executive Producer: Aurelien Simon

Creative Director: Jason O. Monroe

Art Director: Eugene Gauran

Production House: Lord Danger

Director: Mike Diva

Post Production: Platige Image

Art/VFX Supervisor: Bartosz Krasicki

Post Producer: Sonia Marcinkowska

Post Production Rep: Lemonade Reps

Head of CG: Marek Gajowski

Head of Production: Agnieszka Górna