ELGATO AND QUADRANT’S LANDO NORRIS USHER IN THE NEXT GENERATION OF CONTENT CREATORS WITH ITS ‘CREATE GREATNESS’ CAMPAIGN BY ATOMIC LONDON.

Elgato, the specialists in content creation tech, has launched its first brand campaign celebrating the amplification of creativity.

 The brand is on a mission to empower the next generation of content creators, large and small, with technology that enhances, defines and perfects their output. It champions the reasons we create as much as the final output itself.

 Elgato appointed Atomic London to lead creative marketing campaigns following a three-way pitch back in November. 

 The attitudinal spot, created by Atomic London and directed by Josh Cohen with Sticker Studios, celebrates individuality and personal story-telling and stars global content creators such as F1 star Lando Norris, Gaming and lifestyle brand Quadrant, make-up artist Djarii, musician Mr Gregles and podcasters The Nerd Council. 

 Content creation has become the main form of self expression for a rising generation with many looking to grow their communitites and take their output to the next level.  

Michelle Ferniza, Senior Marketing Manager at Elgato says "Everyone has something worth sharing with the world. Content creation has allowed millions of people to do just that. Giving them a place to share their passions and their purpose.It might still be a foreign concept to many, but it's here to stay. And as the lines between physical and virtual worlds blur, one thing will always remain the same – everybody has it in them to create greatness.

"Create Greatness" is a rallying cry to empower and enable creators and unite communities. Moving the inevitable hurdles out of the way so that creativity has room to thrive."

 Katy Sumption, Executive Creative Dirtector at Atomic London, says “The world of content creation is still widely misunderstood by a larger audience, only those who make truly understand the passion and the ‘why’ that drives them to hours of hard work online. It’s a desire to express themselves in different forms and share different sides of themselves, and we wanted to create an emotion led piece that captures that essence.”

 The work is the first to run from the brand and will run across social and digital in numerous global markets.


Credits


CAST

Lando Norris

Greg Storey

Ria - Quadrant

Arav - Quadrant

Steve - Quadrant

Sophia White

Will Kenning

Time Ofran

Ludo Medina

Ryan Howard

Production Co - Sticker Studios

Executive Producer - Harleymoon Kemp

Executive Producer - Luke Brookner

Director - Josh Cohen

Producer - Ben Drayton

Production - Viviana Cerquera

PA - Molly Zeidler

Runner - Michael Beaugh

Runner - Cairo Adams

Runner - Tanisha Frazer

Runner- Noura Serroukh

Runner - Saman Osrati



AD TEAM

1st AD - Chris Malin

2 nd AD - Jess Horne

Floor runner - Timur Almazov

CAMERA TEAM

DOP - Joe Douglas

1st AC - Jeff Vine

2nd AC - Christopher Starkey

Ronin Operator - Drew Tate

Ronin Trainee - Ruben Neviazsky

Video Playback Operator  - Karl Taggart

DIT - Jimmy Lewis

VFX TEAM

VFX Supervisor - Jakob Thorhallsson

Grade : Tim @ No8

Music : Staub Audio

Edit : geej Ower

ELECTRICAL

Gaffer - Dave Nye

Spark - Tom Guy

Spark - John Malaney

Spark - Cleo Vogler

Spark - Richard Johnson

GRIP

Grip - Bobby Brown

Grip - Ashley Whenman

SOUND

Sound Recordist - Jasmine Allodi

HMU

HMU Artist - Paige Cole

HMU Assistant - Melissa Lee

Djari Assistant - Sarina Nepstad


WARDROBE

Costume Designer - Kitty Cowell

Wardrobe Assistant -

Rhiannnon Brailsford

ART DEPT

Production Designer - Elizabeth El-Khadi

Assistant Art Director - Jackson Pritchard

Props Assistant  - Dan Margereson

Props Assistant - Jude Lilley

Construction - ACP

Props Transport - Propajob

Sim Construction - Nate Vries

Sim Construction - Menzie Mnisi

MEDIC

Medic - Gary Sanderson

Covid Medic - Adam Moore

CATERING


Crafty