Elgato, the specialists in content creation tech, has launched its first brand campaign celebrating the amplification of creativity.
The brand is on a mission to empower the next generation of content creators, large and small, with technology that enhances, defines and perfects their output. It champions the reasons we create as much as the final output itself.
Elgato appointed Atomic London to lead creative marketing campaigns following a three-way pitch back in November.
The attitudinal spot, created by Atomic London and directed by Josh Cohen with Sticker Studios, celebrates individuality and personal story-telling and stars global content creators such as F1 star Lando Norris, Gaming and lifestyle brand Quadrant, make-up artist Djarii, musician Mr Gregles and podcasters The Nerd Council.
Content creation has become the main form of self expression for a rising generation with many looking to grow their communitites and take their output to the next level.
Michelle Ferniza, Senior Marketing Manager at Elgato says "Everyone has something worth sharing with the world. Content creation has allowed millions of people to do just that. Giving them a place to share their passions and their purpose.It might still be a foreign concept to many, but it's here to stay. And as the lines between physical and virtual worlds blur, one thing will always remain the same – everybody has it in them to create greatness.
"Create Greatness" is a rallying cry to empower and enable creators and unite communities. Moving the inevitable hurdles out of the way so that creativity has room to thrive."
Katy Sumption, Executive Creative Dirtector at Atomic London, says “The world of content creation is still widely misunderstood by a larger audience, only those who make truly understand the passion and the ‘why’ that drives them to hours of hard work online. It’s a desire to express themselves in different forms and share different sides of themselves, and we wanted to create an emotion led piece that captures that essence.”
The work is the first to run from the brand and will run across social and digital in numerous global markets.
Credits
CAST
Lando Norris
Greg Storey
Ria - Quadrant
Arav - Quadrant
Steve - Quadrant
Sophia White
Will Kenning
Time Ofran
Ludo Medina
Ryan Howard
Production Co - Sticker Studios
Executive Producer - Harleymoon Kemp
Executive Producer - Luke Brookner
Director - Josh Cohen
Producer - Ben Drayton
Production - Viviana Cerquera
PA - Molly Zeidler
Runner - Michael Beaugh
Runner - Cairo Adams
Runner - Tanisha Frazer
Runner- Noura Serroukh
Runner - Saman Osrati
AD TEAM
1st AD - Chris Malin
2 nd AD - Jess Horne
Floor runner - Timur Almazov
CAMERA TEAM
DOP - Joe Douglas
1st AC - Jeff Vine
2nd AC - Christopher Starkey
Ronin Operator - Drew Tate
Ronin Trainee - Ruben Neviazsky
Video Playback Operator - Karl Taggart
DIT - Jimmy Lewis
VFX TEAM
VFX Supervisor - Jakob Thorhallsson
Grade : Tim @ No8
Music : Staub Audio
Edit : geej Ower
ELECTRICAL
Gaffer - Dave Nye
Spark - Tom Guy
Spark - John Malaney
Spark - Cleo Vogler
Spark - Richard Johnson
GRIP
Grip - Bobby Brown
Grip - Ashley Whenman
SOUND
Sound Recordist - Jasmine Allodi
HMU
HMU Artist - Paige Cole
HMU Assistant - Melissa Lee
Djari Assistant - Sarina Nepstad
WARDROBE
Costume Designer - Kitty Cowell
Wardrobe Assistant -
Rhiannnon Brailsford
ART DEPT
Production Designer - Elizabeth El-Khadi
Assistant Art Director - Jackson Pritchard
Props Assistant - Dan Margereson
Props Assistant - Jude Lilley
Construction - ACP
Props Transport - Propajob
Sim Construction - Nate Vries
Sim Construction - Menzie Mnisi
MEDIC
Medic - Gary Sanderson
Covid Medic - Adam Moore
CATERING
Crafty