A dance driven ode to reconnection in the latest Star Alliance commercial from Armoury and Will Williamson

Produced by Armoury and directed by Will Williamson the latest commercial for airline Star Alliance is a beautiful ode to reconnecting. Now that most of us are living in a post pandemic social setting the transition to reconnecting with others is a high priority. Will directs a wonderfully choreographed and intimate dance routine that captures that feeling of human connection, with a picturesque background that will make you want to get back out and see the world. 


Starring dancers Ayami Miyata, Amanda Assucena and Alexei Orlenco choreographed by Kenneth Tindall, the commercial celebrates the 25th anniversary of Star Alliance. With a stunning soundtrack to accompany the imagery, all provided by Venus Ex Machina. 


Client: Star Alliance

Marketing & Branding Manager: Cherie Lim

Starring: @ayamiyata_1122

Composer: Venus Ex Machina

Agency: Atomic 

Business Director: Katie Salt

Account Manager: Olivia McDaid

Creative Director: Matt Welch

Creative Director: Simon Welch

Director: William Williamson 

DOP: Adric Watson @adricwatson

Production Company: Armoury 

Producer: James McLaughlin 

Production Manager: Hannah Bilverstone

PA: Hayley West

London Unit:

DOP: Adric Watson

Focus Puller: Sinan Yilmaz

Camera Trainee: Felix Wildey

Sound Recordist: Stephen Hodge

Rio Unit:

Service: @amazonfilm_official

Producer: Chicao Filho

Production Manager: Andrez Castilho

PA: Afra Arcoverde

1st AD: Constancia Brasileiro

Edit: Joe Walton @whitehousepost

Online/Grade: Time Based Arts 

Producer: Sean Ewin

Colourist: Lewis Crossfield

Sound: GCRS 

Producer: Molly Butcher

Sound engineer: Miles Henry/Gary Turnbull