Movie making maestro Martin Aamund once again teams up with Papaya Films for the latest commercial for beer brand Grimbergen. In typically flawless fashion Martin’s aesthetic and direction creates a story that sends the audience and the main protagonist on a tranquil journey through different worlds. The story starts off simple: a man in a bar orders a pint of Grimbergen and after smelling the aromas he is then transported into another world, a world of discovery and flavours.
The commercial expertly blends live action with stunning VFX work that help to create a surreal dream-like quality to the narrative, like stepping into a beautiful work of art. From beautiful golden landscapes to digitally created wild animals we witness a variety of otherworldly imagery that somehow still feels familiar and calming. Then we are greeted with a great Phoenix covered in flames referencing the ionic brand image of Grimbergen “The Beer of The Phoenix” that carries our character back to the bar, now a changed man his life will never be the same.
Grimbergen Credits
1 st air date: Feb 2022
Title: “World Of Flavours”
Client: Carlsberg
Agency: Nco / Fold 7
Creative Director: John Yorke
Agency Producer: Michelle Hickey
Production Company: Papaya Films London
Director: Martin Aamund
Executive Producer: Wojtek Skiba
Producer: Rupert Greaves
Production Manager: Maciek Szrek
Production team: Kuba Wellman, Paulina Moskwa
DP: Marcel Zyskind
Production Designer: Tomasz Kulesza
Costume Designer: Sara Milczarek
1 st AD: Bartosz Jarzębski
Beer stylist: Joanna Sikora
Stunt Coordinator: Tomasz Lewandowski
FX: Tomasz Bykowski
Make up: Ewa Drobiec
Hair Stylist: Piotr Wasiński
Editor: Brendan Jenkins
Postproduction: UPP
Post Supervisor: Jan Malir
Colorist: Ondrej Stibingr
Post Producer: Kristyna Radkova
Audio Production: King Lear
Music: David Morris & Michael Biggs