The health brand enthusiasts Graze introduced a new CEO with a furry twist in this entertaining commercial created with the help of the extremely talented people at FABLEfx. The brand’s new Chief Eating Officer is the perfect choice as chief taster of all the nutty, oaty edible offerings from Graze... she would be….she’s a squirrel.
The commercial shatters the fourth-wall from the start, setting the comical tone and adding to the mockumentary style of storytelling. With brilliant animation work by the Fable team, the Squirrel helps the humour land, capturing the sheer difference in scale between her and her human colleagues.
Don’t know about you but this definitely makes us want to Graze!
Credits
Client: Graze
Director: Henry Littlechild
Exec Producer: Clare Timms
Producer: Hannah Draper
Production Manager: Olivia Marcel
Agency: Adam & Eve
Producer: Susie Innes
Creative: Jeppe Vidstrup
ECD: Laura Rodgers
DOP: Theo Garland
Edit: Whitehouse Post
Post: Absolute