Finding Space directed by Sticker Studios’ Elliott Gonzo documents NICCE’s latest collaboration with London biking community BikeStormz. The 16mm film, captured locally on the streets of East London surrounding the NICCE headquarters, highlights a collection inspired by the escapism offered by cycling.
“A year ago, the world locked down and getting outside became more important to us than ever,” says Elliott. “I’m very grateful and honoured to have gotten the opportunity to make this film for NICCE x BinkeStormz - this amazing organisation has already changed the lives of so many young people around the world and continues to.”
The film spotlights four BikeStormz members as they venture through concrete high-rises to the contrasting open spaces of Epping Forest on two wheels, decked out in NICCE’s new SS21 menswear collection.
BikeStormz founder Mac Ferrari-Guy emphasises; “Our goal is to encourage young people across cultures and communities to pick their bikes up and put their knives down for one day of unity and positivity. We aim to teach them skills that could change the course of their careers and lives, as well as provide programs and activities throughout the year to support their emotional, physical and personal development. I’m gassed about this collaboration because it’s even more proof to the boys that they can make their dreams happen.”
Director: Elliott Gonzo
Producer: Ellis Fox
DOP: Ed Hubert
Executive Producer: Luke Brookner
NICCE Production / Creative: Harry Wolff-Evans
1st AD: Sam Barham
Focus Puller: Nacho Guzmán
Loader: Ross Dixon
Sound Op: Charlie
Animal Handler: Trevor Smith
Colour: Myles Bevan
Stylist: Joseph Prince
PR: GUNG HO
Production Company: Sticker Studios