Burning Reel director Kristian Young has directed a new ad for the Trainline's new app featuring viral sensation Biq Shaq. The two minute spot features comedian Michael Dappah (better known as his rap alter ego Big Shaq) in a back and forth exchange with the Trainline's new app, that allows the user to ask it questions using Google Assist technology.
Creative agency BBH on the project said, “In line with Trainline’s wonderfully predictable brand platform, the campaign aims to demonstrate how Trainline uses its
understanding of travel, travellers and technology to help deliver a more
seamless journey experience.”
The piece was awarded both five stars and pick of the day from David Reviews, to read the full review, click here.
To see more of Kristian's wok, click here.
Credits:
Creative Agency: BBH
Agency Creative Team: Fred Rodwell and Andy Parsons
Agency Creative Director: Hamish Pinnell
Agency Producers: David Lynch & Nicola Ridley
Film Production: Burning Reel
Director: Krisitian Young
Executive Producer: Mike Heath
Cinematography: Matt Taylor
Edit: Kristian Young @ Creep
Colour Grade: Chris Bell @ Creep