Don’t Tease the Bear! FABLEfx creates a bear for BMW

BMW’s new “Unplug & Play” campaign demonstrates how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model – literally simple enough for a child to understand.

From German agency Jung von Matt and directed by Micky Suelzer, the VFX on the bear is straight out of FABLEfx’s digital zoo. However, instead of the sweet lovable bear they created last year for ITV’s ‘Dancing On Ice’ spot, this bear is ferocious and out for blood!

Must be a distant relative… Check out the spot below: