Burger director Claire Norowzian has directed a new spot for the BBC titled 'Own It'. The Own it website is aimed at young people as a safe space online and for advice on everything internet related. Claire perfectly encapsulates the havoc of children trying to navigate the internet, as several kids smash troll-worthy piñatas to pieces.
The spot got four stars from David Reviews. Speaking of the ad, they said, 'Well-judged slow-motion captures their zeal as online insults are smashed and confetti flies. Colourful and spunky, it’s a useful reminder what can be done with a small-scale shoot when it's bursting with personality.' You can read their full review here.
Creative Agency: BBC Creative
ECD: Aidan McClure Laurent Simon
Creative Director: James Cross/Tim Jones
Creative: Michael Tsim/Rachel Miles
Director: Claire Norowzian
Producer: Harriet McHugh