London-based independent creative agency Mr. President celebrates the 30th anniversary of LGBT equality charity Stonewall with a new campaign with Aardman.
Original Stonewall founder Sir Ian McKellen lends his infamous baritone voice to the animated film along with BAFTA-nominated director Lucy Izzard at Aardman Animations.
Director Lucy Izzard from Aardman comments: “We believe in the work of Stonewall and were thrilled when Mr. President reached out to get us involved. Coincidentally, Stonewall and Aardman share a red star in our logos - a sign that we were destined to work together.”
Stars of Stonewall heroes the star from the Stonewall logo to highlight 30 pivotal moments in the fight for equality over the last 30 years. From the first lesbian kiss to broadcast on TV on Brookside in the 90s, to overturning the rules against LGBT people serving in the military, Stars of Stonewall contrasts the severity of LGBT bias over the last 30 years with the achievements in the fight for equality that the charity has been driving for. Stonewall founder Sir Ian McKellen shows his support by narrating an emotional spoken word piece for radio nationwide, enhanced with visuals by Aardman for cinemas and Channel 4 across the UK.
Aardman’s other campaign sees them partnering with Havas and Vanish on its Gold Crystal Whites variant. The studio’s brief ensures Vanish’s recognisable brand style isn’t compromised in the development of the animation – a first for the market-leading stain removing product.
True to form, live action remains the basis of the advert, with the charismatic presenter directed to act out scenes. Frames are cut and edited into stop-motion animated sequences. The film is crafted to be highly engaging, drawing in the audience with a burst of animated energy.
Will Studd director at Aardman comments: “We had a great time working with the team from Vanish. Joanna and the guys were super collaborative, and keen to push the creative and take the animation as far as we could.”