Burger director Virgil Ferragut has directed a new spot for the clothing and lifestyle retailer based in Dubai, Centrepoint. The spot, titled 'Unleash Greed', shows a variety of people who own their greed in various scenarios. An army marches into battle, A tribesman gets crowned king, A kid stuffs his face with cake and a biker rides off into the desert with a bag full of money. All these scenes emphasise that sometimes, it's good to be greedy, and you shouldn't feel bad for it. It's an interesting stance for an ad to take, and a bold creative idea that's executed well thanks to Virgil's direction.
To see more of Virgil's work, click here.
Agency: IMPACT BBDO
Executive Creative Director - Fadi Yaish
Creative Director – Amr El Hadad
Agency Producer – Aly Seifelnasr
Director - Virgil Ferragut (Repped by Burger)
DOP – Daniel Lindholm
1st AD - Tareq Bu Shebl
Production Designer – Nathalie Harb
Music – Sary Hany
Editor – Olivier Bugge Coutté
Colourist – Henri Pulla